My Projects
Below are some highlights of my projects.
Project #1
A redesign Instagram collateral for Cal Poly Intertidal Marketing Team
The Blind Date with a Book flyer redesign focused on enhancing readability and engagement while maintaining a festive, romantic aesthetic. The original flyer effectively conveyed the theme but lacked key event details, such as a strong call to action, event location, and mention of giveaways. The new design introduced clearer textual hierarchy, a lighter color scheme, and playful imagery of books and donuts to attract attention. By balancing eye-catching visuals with organized information, the flyer effectively communicated event details in a visually appealing manner.
Project #2
A redesign Instagram collateral for Cal Poly Intertidal Marketing Team
The redesigned flyer for Intertidal aimed to improve clarity, visual flow, and engagement for the Cal Poly community. While the original design featured oceanic imagery, it lacked emphasis on the journal’s mission and key submission details. The updated version introduced a structured two-panel layout, bold typography, and a consistent color palette to highlight essential information. Design principles such as contrast, hierarchy, and proximity ensured readability and user-friendliness, making the flyer more effective in encouraging submissions and workshop participation.